payDELTA is a long-established company with deep roots in the province of Zeeland in the Netherlands, providing a range of green energy, broadband and entertainment services to local communities. In August 2017, the company announced plans to switch off all analogue TV and radio services and introduce a new IPTV service alongside its existing cable TV to provide a new range of multiscreen experiences to its customers.
DELTA operates in a highly competitive market where both established operators and new entrants are competing for customer loyalty. To stay ahead and maintain their competitive advantage, management set out a clear strategy to deliver the kind of multiscreen entertainment experience consumers demand by transitioning to IP-based delivery via a feature-rich interactive platform.
The key challenge was to develop an interactive TV platform capable of delivering a modern user experience, an updated and extended content offering, and the flexibility to integrate with other technology providers.
DELTA wanted to provide additional live, on-demand and OTT content and applications – to any screen, anywhere at any time – and a clear path to 4K UHD delivery. This new strategy, along with the decision to switch off all analogue TV services, had a clear goal of not only retaining existing customers but also to grow the subscriber base.
Cost control was an important factor in order to achieve the required TCO and ROI. Amino held workshops with Delta to gain a deep understanding of their existing deployed systems and develop a solution which leveraged as much of this as possible without limiting the features of the new deployment. Amino’s approach and skills in this process were instrumental in the selection of the MOVE platform (now part of Amino’s sister company, 24i).
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DELTA is pleased with the knowledge and expertise of Amino and the way they have developed out new interactive TV platform. With this offer, our customers have all the freedom and endless possibilities to watch TV wherever and whenever they want. With the latest on-demand capabilities, our customers get a TV platform that excels in user-friendliness and delivers a highly personalized experience.
Karl Heinz van der Made
Chief Technical Officer (CTO) at DELTA